This Privacy Policy describes how GPlinks (“GPlinks,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you access or use our websites, APIs, software, and services that enable users to shorten URLs and monetize traffic through advertising (collectively, the “Service”). This Privacy Policy applies to all users, including publishers who create accounts to use the Service (“Publishers” or “you”).

By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Service. Capitalized terms not defined herein have the meanings set forth in our Terms of Service.

This Privacy Policy is effective as of November 28, 2025. We may update it from time to time, and changes will be effective upon posting or on the specified effective date. Your continued use of the Service after changes constitutes acceptance.

1. Information We Collect

We collect information to provide, improve, and secure the Service, comply with legal obligations, and enhance user experience. We collect the following types of information:

1.1 Information You Provide Directly. When you create an account, use the Service, or contact us, you may provide:

  • Personal details such as your first and last name, email address, full address, and payment information (e.g., bank or payment processor details).
  • Tax-related information (e.g., PAN, GST, or forms for non-residents).
  • Verification documents for KYC purposes (e.g., identity proof, address proof, or traffic source details).
  • Communications, such as support inquiries or feedback submitted via email or our contact form.

1.2 Automatically Collected Information. When you interact with the Service, we automatically collect:

  • Log Data: Information such as your IP address, browser type, operating system, device identifiers, access times, pages viewed, and referring URLs.
  • Usage Data: Details about how you use the Service, including shortened links created, traffic sources, clicks, impressions, and interactions with advertisements.
  • Location Data: Approximate location inferred from IP address or mobile network information.
  • Cookies and Similar Technologies: We use cookies, web beacons, flash cookies (local shared objects), and similar technologies to recognize you, remember preferences, track usage, and serve targeted ads. Session cookies expire when you close your browser; persistent cookies remain until deleted. You can manage cookies through your browser settings, but disabling them may limit Service functionality.

1.3 Information from Third Parties. We may receive information from third-party sources, such as:

  • Advertising networks or partners for ad serving and analytics.
  • Fraud detection services for verifying traffic quality and preventing abuse.
  • Payment processors for handling payouts.

We do not collect sensitive personal information (e.g., racial or ethnic origin, political opinions, religious beliefs, or health data) unless required by law.

2. How We Use Your Information

We use your information for the following purposes:

2.1 Providing and Improving the Service:

  • To create and manage your account, process registrations, and verify identity.
  • To generate shortened links, track traffic, calculate earnings, and process payments.
  • To monitor and analyze usage for technical administration, fraud prevention, and Service enhancements.

2.2 Communications:

  • To send service-related emails, such as account updates, policy changes, or support responses.
  • To notify you of earnings, payouts, or compliance requests (e.g., KYC verification).

2.3 Advertising and Personalization:

  • To display targeted advertisements during link redirections.
  • To allow third-party ad networks to serve relevant ads based on anonymized data (e.g., browsing history across sites, excluding personal identifiers like name or email).

2.4 Compliance and Security:

  • To detect and prevent Invalid Activity, policy violations, or illegal conduct.
  • To comply with legal obligations, respond to authorities, or enforce our Terms of Service.

2.5 Analytics and Research:

  • To generate aggregated, anonymized insights for internal analysis, reporting to advertisers, or improving the Service.

We process personal data based on legitimate interests (e.g., providing the Service), contractual necessity (e.g., fulfilling payouts), consent (where applicable), or legal requirements.

3. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information for marketing purposes. We may share information as follows:

3.1 With Service Providers: To third parties who assist us, such as payment processors, fraud detection tools, hosting providers, or analytics services. These parties are bound by confidentiality and limited to using data for the specified purpose.

3.2 With Advertising Partners: Anonymized or aggregated data may be shared with ad networks for targeting and reporting. They may use cookies or web beacons but do not receive personally identifiable information unless you interact directly with their ads.

3.3 In Business Transfers: If we undergo a merger, acquisition, reorganization, or asset sale, your information may be transferred as part of the transaction, subject to equivalent privacy protections.

3.4 For Legal Reasons: To comply with laws, regulations, subpoenas, court orders, or government requests; to protect our rights, property, or safety; or to prevent illegal activities.

3.5 With Your Consent: For any other purpose with your explicit approval.

4. Cookies, Tracking, and Opt-Out Options

4.1 Our Use of Cookies: As described above, cookies help us track usage and serve ads. For flash cookies, manage preferences here.

4.2 Third-Party Tracking: Ad networks may place cookies on your browser. For more information and opt-out options, visit Network Advertising Initiative or Digital Advertising Alliance.

4.3 Do Not Track: We do not currently respond to browser “Do Not Track” signals, but you can opt out via the links above.

5. Data Security

We implement reasonable technical, administrative, and organizational measures to protect your information from unauthorized access, loss, alteration, or disclosure. These include encryption, access controls, and secure servers. However, no system is entirely secure, and we cannot guarantee absolute security.

In the event of a data breach involving personal information, we will notify you and relevant authorities as required by law.

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy:

  • Account data: Until account closure or inactivity (as defined in Terms of Service), plus any period required for legal or auditing purposes.
  • Log and usage data: Up to 12 months for targeting, then anonymized.
  • Financial records: As required by tax and accounting laws (typically 7 years).

Anonymized data may be retained indefinitely for analytics.

7. Your Rights and Choices

You have rights regarding your personal information, subject to applicable laws:

7.1 Access and Correction: Review, update, or correct your information via your dashboard or by contacting us.

7.2 Deletion: Request deletion of your data, subject to legal retention requirements.

7.3 Objection and Restriction: Object to or restrict processing in certain circumstances.

7.4 Withdrawal of Consent: Withdraw consent where processing is based on it (this won’t affect prior lawful processing).

7.5 Data Portability: Request a copy of your data in a portable format.

For EEA, UK, or Swiss residents (under GDPR/UK GDPR):

  • Our legal bases include legitimate interests, contract performance, consent, and legal obligations.
  • You may lodge a complaint with your local data protection authority.

Exercise rights by contacting us at [email protected] or using our contact form. We respond within applicable timeframes (e.g., 30 days under GDPR).

8. International Data Transfers

Your information may be processed and stored in India or other countries where privacy laws differ. We ensure adequate safeguards, such as standard contractual clauses, for transfers outside your jurisdiction.

By using the Service, you consent to such transfers.

9. Third-Party Links and Services

The Service may link to third-party sites or ads. We are not responsible for their privacy practices. Review their policies before interacting.

10. Children's Privacy

The Service is not intended for individuals under 18. We do not knowingly collect data from minors. If we discover such data, we will delete it.

11. Changes to This Privacy Policy

We may update this Policy. Changes are posted here with the updated effective date. Review periodically.

12. Contact Us

For questions, requests, or concerns:

  • Email: [email protected]
  • Address: F04, Shivneri Palace, Theur Road, Pune, Maharashtra - 412110, India

This Privacy Policy complies with applicable laws, including the Indian Information Technology Act, 2000; Digital Personal Data Protection Act, 2023; and GDPR for EEA users.